About us

JP's roots are in the beautiful city of Lyon, France, that gave the world genius like André Marie Ampère, the Lumière brothers (inventors of the motion picture) and Antoine de Saint-Exupéry. Admittedly, he did not make it quite that far, but you can count on him as a creative and savvy technology/B2B marketing expert.

One of France's top-ranked business schools. JP learned the fundamentals of marketing but also the fundamentals of Belgian beer, 20km from the Belgian border.

Back in the day, young Frenchmen had to serve for their military service,... unless they opted for a longer, but more fullfilling civil service overseas. JP worked 16 months as a marketing officer for Cray Valley in Wales, a company of Total's chemical division manufacuring synthetic resins and additives for the coatings industry. This is when he discovered his passion for B2B marketing.

JP Roman started his professional career at car manufacturer Renault in France. He started with am 18-month trainee program including working on the assembly line for a few weeks, then became deputy communications manager of the Douai assembly plant in northern France. The time at Renault taught him how a factory works, the specific challenges of the automotive business, and that internal communication is key to a successful business and a successful brand. That also includes employer branding, a job JP did as a "campus manager" in charge of university partnerships.

As a press officer at Philips' German HQ, JP Roman learned how to capture the essence of complex technical products into a compelling story. For example how that internet thing will change the way we communicate and entertain ourseves (these were the early 2000's)! He also gained experience in working with editors, and also in crisis communications when activists campaign against your products.

Back in France at Faurecia's HQ near Paris, JP Roman was the head of Product Communications. His main job was to organize technical roadshows at automotive OEMs worldwide to introduce the Faurecia's latest innovations in emission control, interior design, seat safety, acoustic isolation, etc. Event management and technical marketing at GM in Detroit, PSA Group in Paris, VW in Wolfsburg, and Japanese OEMs in Yokohama.

JP Roman has been working in the machine vision industry in the last 15 years, working as Director, Marketing & Communications of camera manufacturer Allied Vision Technologies, then as an independent consultant. He drove the transition of a young company from brand building to digital lead generation in an increasingly competitive space. His experience in the vision industry not only expanded his technical knowledge even further, it also provided him with insights into many applications areas - from manufacturing to medical imaging, life science, smart cities, sports analytics and even agriculture. Because vision is everywhere!