Expertise
Our expertise:
Technical B2B-marketing
We've been in your shoes. As the head of marketing of a tech company, you need support from experts who master the latest marketing techniques, but they never quite understand your product, your technology, your customers and their painpoints.
Building on 30 years of experience in marketing and communications in the automotive, electronics and automation industries, we have the technical know-how to go beyond the surface. We capture the deep value of your product, we understand your customers' needs and we find the right message and the right channels to convince your audience that you are the solution to their problem.
We know engineers need more than fancy words to buy in. But we also know that like all human beings, they have emotions that cannot be addressed with a datasheet: ambition, curiosity, excitement for new technologies, but also pressure or fear to fail. Our expertise is to speak their language and address their needs with your solutions.
Our offering
Consulting
We define the right marketing strategy for your organization, your technology, your application areas. Our consulting services include brand positioning, marketing strategy, campaign planning and much more.
Start the conversation!
Editorial
We have a long track-record in PR and media relations. We write your press releases, place your technical papers, work with editors on exclusive stories manage the publication process for you to meet the deadline and editorial requirements.
Get on the front page!
Content
In the digital world. content is king. But who has the time to creat e that content? We do it for you: Case studies, white papers, video tutorials, infographics, presentations, webinars, 3D renderings,... There are so many ways to captivate your audience!
Get it done!
Lead generation
We create targeted multi-channel lead generation and lead nurturing campaigns to fill up your sales funnel with qualified leads, using newsletters, content marketing, social media, pay-per-click advertising, and more.
Gain new prospects!
Website
Does your website need a refresh? Have us audit it for usability and SEO performance. We can also help you design your site map and layout and implement it in any common CMS such as WordPress, Typo3 or others.
Be the star of the web!
Events
Even in the digital world, business is done with people. We help you organize your trade shows and events, and most importantly: make the most of your investment with appropriate marketing prior, during and after the event.
Make it happen!
The world is your playground
You aim to conquer the world? Great! But you need a partner at your side with a truely global mindset.
Our track record and our references are global. Founder Jean-Philippe Roman was born and raised in France, worked in the UK, France and Germany on international projects with international clients.
Not only do we have editorial and copywriting experience in English, German and French. Thanks to our comprehensive experience, we know the cultural differences between an American, a German or a Chinese engineer that can make a big difference.
Our track record includes projects in Canada, China, France, Germany, Japan, the United States and the UK.